CRM.com — A design system built to scale
Client
What is this?
CRM.com sells a white-label commerce and rewards platform to businesses who want their own branded store. I designed the core experience, from shopping to wallets to rewards, built to scale across any client's branding.
Role
Lead Product Designer
Working at
Now Boarding Digital
Scope of work
UI Design
UX Design
Prototyping
Design System
01
Scaling one system to every brand
Some clients only needed light mode, others only needed dark mode. I built primary and secondary tint systems that adapted to either, so the same components worked no matter what a client required.
02
Solving a complex wallet structure
Users had a cash wallet and a separate rewards wallet, plus ways to check in and spend in store. I connected checkout, promotions, and rewards into one clear system.
