Projects
A selection of complex problems I've helped untangle
About me
The guy behind the screen
Years of experience
Projects
Industries
Lead Product designer
2019-NOW
UI/UX Designer
2016-2019
Lead Designer
2014-2016
Design approach
I design for the moment a confused user finally gets it
Structure first, logic second
Every project starts with a skeleton. Flows before polish. I find the balance between user and business needs, and let research shape the wireframes.
A design is ready when the flow is honest
I present my work when a flow answers the needs, not when it looks finished. I pressure-test it with peers or the client, and use AI to stress-test copy and logic.
Users are real people with limited patience
Users are human, so they get tired and distracted. When flows gets tedious, I look for a way to turn that friction into something worth smiling about.
I push back with evidence, not opinion
When a decision gets challenged, my first move is to understand why. Technical constraints get pushed back on if user experience is at stake.
Specialisation
Where I do my best work
I gravitate toward the problems that require both design depth and systems thinking
Complex information architecture
Organising complex systems for users so it always feels effortless.
B2B SaaS & Web App Design
Designing for those super power users who live in your product daily.
Design Systems
Component libraries and guidelines that keep products consistent at scale.
UX for Data-Heavy Interfaces
Turning dense dashboards and tables into something people can actually act on.
UX Audits
Structured reviews that uncover friction and rank fixes by its impact on users.
UX Writing
Microcopy, errors and onboarding text written so that it feels obvious.
